|
Are you looking for an effective, interactive, and fun way to create new solutions for your business needs? Look no further.
In this strategic consulting session, we utilize the memorable imagery of a Yoruban creation tale to draw forth the key components of a computer consulting startup business.
We begin with the Afro-Cuban Obatala tale (I use storyteller David Gonzales' version of this myth from his own ancestral roots). We then use the imagery of the tale to create a mind map of Klaus' computer consulting startup. We explore his passion, strengths, existing resources, strategic alliances, and marketing strategy via the mythic-themed mind map framework. This data is an essential starting place for creating new solutions.
Be sure to watch Part 2, where we follow this mind map framework with a Forced Associations divergent thinking technique. This tool is a great lateral thinking approach to create new marketing strategies, new product developments, or to address any specific personal or professional challenge from an "outside of the box" vantage point.
So, two final questions...
What do you get if you cross an applied mythologist, an innovation consultant, and a marketer?
You get James Mayfield Smith!
And what if this unusual breed starts training business executives to think outside the box and to utilize divergent thinking tools based on folktales and mythic imagination?
You get a good story, a lot of passion, some laughs, and organizational creativity, all designed to produce results and make you more money...what more could you ask for? |
Views:
774
2
ratings |
